Lamborghini Urus

hoyin

Member
Messages
1,842
They will sell loads.

If you have all the money and needed an SUV for the family what you get? Used be be a Range Rover, then a Porsche and now a Bentaga.

Well when this comes out it will be a Lambo. No questions. This will be the SUV of choice for anyone that can afford it.

Don't complain. It means that Lambo will line its coffers and continue to provide us with bonkers cars.


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philw696

Member
Messages
25,113
Thats the point, there are two types of Ferrari buyers and I can guess easily which type you fall into. :biggrin::biggrin:

I bought mine as Im an enthusiast and wanted a Ferrari and so glad I had a V12 and V8.
I have no designer clothes being a jeans and tee shirt guy so I know the category Im in :)
 

Andyk

Member
Messages
61,038
They will sell loads.

If you have all the money and needed an SUV for the family what you get? Used be be a Range Rover, then a Porsche and now a Bentaga.

Well when this comes out it will be a Lambo. No questions. This will be the SUV of choice for anyone that can afford it.

Don't complain. It means that Lambo will line its coffers and continue to provide us with bonkers cars.


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If it means there are less hideous Bentagas on the road and more Lambos then happy days.
 

Razz

Junior Member
Messages
123
Some sports brands just struggle to cross the SUV boundaries.
Time will tell but methinks no mass market appeal.
Looks like a cross between a Citroen and evoque!
 

iainw

Member
Messages
3,386
The Lambo is growing on me....

I want to bleeding buy it. Talk about it growing on me.
Thank god I am inpatient and there is a waiting list. Otherwise a yellow one would be in the garage over the Winter.
I agree with Hoyin. It will sell loads. What other SUV is out there in that Bracket? The bentleys are hideous and Porsche Cayennes are seriously mass market now and don't stand out from the Crowd. Range rover sports are great - but the Urus will really stand out.
 

jaisharma

Junior Member
Messages
47
I agree with those who said it will sell lots. Not sure it is my cup of tea but I'd like to see one in the flesh first.
 

FIFTY

Member
Messages
3,100
I like it... Maybe a strong statement but it certainly looks better than the Lavente or that bentayga monstrosity
 

Andyk

Member
Messages
61,038
Yes I like it....Lots a really lovely detail and not dull looking like most 4x4's.
 

MrMickS

Member
Messages
3,951
I'm not keen. Then again I wouldn't buy a Lambo either. I appreciate the technology but just not for me.

Still don't understand the need for Lamborghini, or Ferrari for that matter, to make these cars. If people are thinking that the Levante is diluting the Maserati brand what is this going to do to the Lambo one, especially when you start to see more of these than the supercars?
 

Phil H

Member
Messages
4,107
If people are thinking that the Levante is diluting the Maserati brand what is this going to do to the Lambo one, especially when you start to see more of these than the supercars?

Performance and price for the Urus are in keeping with the brand, and it has the 'look at me' appeal for those with deep pockets.

The Levante was launched as a diesel for what used to be a high performance marque, and at a price which pits it against some very stiff competition; they should have offered the petrol version at the outset to avoid accusations of diluting the brand.

The Tesla X is a good compromise, especially the top model which even gives the Aventador a run for its money, and owners can wear their green credentials with pride too.

PH
 

Ewan

Member
Messages
6,756
The Espada did no harm to the Lambo brand - indeed, it was their best seller. The Urus will do well and the brand will go from strength to strength. Because they'll still make the mad stuff and keep numbers low and exclusivity high.

Having visited my local main dealer recently to look at an FF, a new Urus might be a better alternative. But in grey, not yellow, with a deep tan interior.
 

bigbob

Member
Messages
8,952
I'm not keen. Then again I wouldn't buy a Lambo either. I appreciate the technology but just not for me.

Still don't understand the need for Lamborghini, or Ferrari for that matter, to make these cars. If people are thinking that the Levante is diluting the Maserati brand what is this going to do to the Lambo one, especially when you start to see more of these than the supercars?

Levante is a massive hit for Maserati and was the right thing to do. There are many on here that want Maserati to run the brand to preserve their ideas of what its heritage is but it has to survive and the market is moving away from sports car. Sure Maserati needs the sports car hook for branding, desire etc but to most Levante buyers it has that with the GranTurismo which is still - after 11 years - one of the best looking car on sale. Sure a new sports car is needed but far better to do that from a position of selling 50,000+ units pa rather than 5,000.

It would be terrible if luxury brands did not give customers what they want and - in that context - the Urus has hit the right button 100%.
 

Rwc13

Member
Messages
1,668
Levante is a massive hit for Maserati and was the right thing to do. There are many on here that want Maserati to run the brand to preserve their ideas of what its heritage is but it has to survive and the market is moving away from sports car. Sure Maserati needs the sports car hook for branding, desire etc but to most Levante buyers it has that with the GranTurismo which is still - after 11 years - one of the best looking car on sale. Sure a new sports car is needed but far better to do that from a position of selling 50,000+ units pa rather than 5,000.

It would be terrible if luxury brands did not give customers what they want and - in that context - the Urus has hit the right button 100%.

Very well said. Mark my words, people will lament the passing of the GTS/GC when they eventually have to kill it off. What replaces it will have more technology, be more conformist with regulation (whatever power unit it eventually gets) and therefore, IMO will lose even more of the Maserati passion and dna. It may be a great car, but will it be a car people future generations want to own and keep. I doubt it


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