All high-end manufacturers have hugely varied prices for different models. Would a buyer picking up a SP2 Monza at £1.4m have a problem that a ‘peasant’ just bought a £150k Cali T? Bentley not the best example, they give £60-80k off their list prices of top end, overpriced cars; so it’s not just Maserati.
I don’t see the Grecale as the problem, Porsche aren’t complaining about the ubiquitous Macan, it’s made them billions. It isn’t the Grecale, or even its price point, it’s the volume they’re expected to sell them in, which in turn means depreciation is steep, which slows down sales. If they were exclusive, hard to get hold of, they’d hold their money and more would buy. PCP/Lease deals would be more competitive on the back of this too.
The other factor is that most, by no means all, but a good proportion of buyers are older folk, as they have the wealth to afford one. Do folk who’ve been petrolheads and driving cars with charismatic, noisy engines, wish to drive a 2.0 4 pot MHEV and pay £70k for the privilege? So EU/greenwashing laws are a fundamental part of the current problem.
I think if the MC20 made a better (V8) noise, there’d be more owners of them on this forum. If the new GT were a V8 they’d be a far more desirable car than they are now. I chat to Maserati enthusiasts day in day out, not one has said they can’t wait to be able to afford the 3l Granturismo.