Agree on the GT piece but maybe it's the Ghibli it should be compared to....Ghibli S which is more expensive isn't it or QV.......Love the Ghibli but it would be the Alfa as for me looks great and that performance would be pretty mind blowing. But then Alfa aren't aiming it at any Maserati it is gunning for the M3, Audi RS cars and the AMG's and would these buyers buy a Ghibli instead of that choice....Not sure.....
I think it's more complicated that that.
Sure, the QV is aiming at the M / RS / AMG cars, but the QV isn';t where they are going to make their money. The QV is just a halo model that will help to shift 2 litre diesels and 4 pot petrols at closer to half the price.
This is where it's more interesting for me. I'm mad enough to own a Maserati and a Lotus, (and perhaps even madder to have an 8 year old Alfa and a 7 year old Fiat as the daily cars!) but I'm not mad enough to use a £60k 500hp RWD car as my daily.
If the regular Giulia is good to drive, then it will take a larger slice of the BMW / Merc / Audi market than before, and that is their aim. They will be helped along by the exclusivity of an Alfa in comparison too.
The QV then slots in as less exclusive than a Maserati - it's more common, and there are cheaper models available.
Now, this I have experience of. I'm looking at BMW M3, M6, Maserati 4200 and a few others. I excluded the M cars (6 series included) simply because they aren't special enough.
I'd imagine that Alfa won't produce a coupe, and if they do, it will be 2 seat, not 4. I'd also imagine they won't produce anything as large as the QP, and I believe the Stelvio is smaller than the Levante - and perhaps, there we have it. Is the problem not that the Giulia takes sales from Maserati, but that the Ghibli doesn't fit into what Maserati do?